./system

Paid Search Strategist

Data-driven campaign automation and ROAS optimization specialist. Bridging the gap between marketing creativity and technical rigor.

View Experience Read Insights

Experience

Latest Entries

Sr. PPC Strategist

QRY

2024 - PRESENT

Leading Google Ads strategy and optimization across multi-client eCommerce and lead-gen portfolios. Own full-funnel paid search performance (keywords, Shopping/PMax, RSAs, structure, experimentation, pacing) with a focus on efficiency metrics (ROAS/CPA, CVR, incrementality signals) and business outcomes.

Design and maintain measurement and analytics infrastructure spanning GA4, GTM, BigQuery, Looker Studio, and platform data integrations to standardize reporting, improve attribution fidelity, and accelerate decision-making. Build lightweight automation and ETL workflows (Python, cloud tools) to reduce manual work, improve data quality, and operationalize insights for stakeholders.

Paid Search Strategist

QRY

Portland, Oregon, United States

2022
  • Plan, book, and optimize paid search campaigns for 5-8 clients using Google AdWords, YouTube, Bing Ads, Amazon, etc.
  • Manage monthly ad spend budgets exceeding $500k with a focus on ROAS and CPA targets.
  • Conduct A/B testing on ad copy and landing pages to improve conversion rates by 15% YoY.
  • Lead weekly strategy calls with CMOs and Marketing Directors to align paid search with broader business goals.

Paid Search Specialist

Cart Logic Inc.

Portland, Oregon Metropolitan Area

2020 - 2022
  • Helped manage PPC across multiple clients & teams.
  • Developed & Reported KPIs to stakeholders.
  • Implemented automated bidding strategies that reduced waste by 20%.
  • Scaled accounts from <$10k/mo to $100k/mo spend while maintaining profitability.

Sr. Amazon Account Manager

Cart Logic Inc.

Portland, Oregon Metropolitan Area

2019 - 2020
  • Helped fortune 500 companies and startups alike.
  • Managed client relationships and strategic roadmaps for key enterprise accounts.
  • Coordinated cross-functional teams (Design, Dev, Marketing) to deliver complex campaigns on time.

Amazon Account Manager

Cart Logic Inc.

Portland, OR

2019 - 2019
  • As an account manager, my role was all about communication.
  • Optimized Amazon product listings (SEO, Images, A+ Content) to drive organic rank.
  • Managed Amazon Advertising (Sponsored Products, Brands) to increase sales velocity.

Quality Assurance Specialist

Dealer Spike LLC

Portland, Oregon Metropolitan Area

2018 - 2019
  • High Level: Developing automated test frameworks and product standards with stakeholders.
  • Ensured cross-browser compatibility and mobile responsiveness for dealer websites.
  • Reduced post-launch bugs by 40% through rigorous regression testing cycles.

Ecommerce & Promotions Specialist

Dealer Spike LLC

Lake Oswego

2017 - 2018
  • 35% Customer Service, 10% Automation development.
  • Managed promotional campaigns and banners for hundreds of automotive implementations.

Recent Insights

View all

Scaling Down: Building a Robust Micro-ETL for $5/Mo

The Future of Paid Search: Beyond Keywords

System Stats

3+
Years Experience
$500k+
Monthly Ad Spend Managed

Skills

Platforms

Google Ads Facebook/Meta Ads Amazon Advertising Bing/Microsoft Ads

Technical & Tools

Google Analytics 4 GTM (Tag Manager) Looker Studio Python (Django/Pandas) SQL Selenium/Automation